Staff

Management

Jeff Loether, ISHC

Founder and current co-CEO of AVaStar

Jeff established ELECTRO-MEDIA DESIGN, Ltd. in 1990. He has overseen the production of hundreds of designs created by EMD's Audiovisual (AV) engineers. Jeff is active in the development of new products and design approaches that incorporate different technologies to enhance functionality, reduce system complexity and cost, and improve reliability. Jeff’s experience and knowledge in the hospitality industry is unparalleled and he has pioneered many of the standards of AV design and implementation. Jeff is an active speaker and instructor for a number of professional organizations, including the ICIA, IACC and NSCA.  He is a published author, with articles appearing in a variety of industry related magazines, including Sound & Video Contractor. He is a founding member of the International Communications Industry Association’s (ICIA) Independent Consultants in Audiovisual Technology Council (ICAT).

Doug Fiedler

CMO, CEO, and Board of Directors

Doug served as Marriott International's VP and Sr. Director of Event Management, Audio-Visual & New Product Development for 13 years.

Eric Bracht

AVaStar Managing Director and Product Owner

Eric joined EMD in 2009, after nearly twenty years of experience in hospitality Audiovisual department operations and sales, and serves as the primary project manager for all operational consulting projects. Eric’s experience encompasses all aspects of AV department operations, including equipment logistics, scheduling and productivity, budgeting, staffing, financial planning and management, purchasing, inventory management, vendor negotiations, conflict resolution, new technology evaluation and employee training and development. He holds a Certified Technical Specialist (CTS) certification from InfoComm International. Since joining EMD, Eric has provided operational input to design projects as well as developing our operational consulting practice.

Robert Hendricks

Project Manager

Robert (Bob) has been with EMD since 2008 and serves as the primary project manager for all Audiovisual Design projects. His experience includes services to a wide variety of Audiovisual project types, including design and installation of Audiovisual systems for commercial and government clients. Bob is an experienced programmer of Crestron and AMX control systems, and holds a Certified Technology Specialist-Design (CTS-D) certification from InfoComm International. He is conversant in Russian and Estonian.

Luis-Eduardo Soares

Luis-Eduardo has been with EMD since 1994. His diverse range of experience includes consulting for recording studio control rooms, theaters, auditoriums, sports facilities, and conference centers, houses of worship, commercial facilities, nightclubs, and private residences. Luis-Eduardo’s work on the low-frequency sound field of recording studio control rooms helped to establish current design guidelines for bass trap applications. In addition, Luis-Eduardo practiced as an independent sound system-consulting engineer in his native country of Brazil prior to relocating to the United States. He is proficient in Portuguese, English, French, and Spanish, and has a working knowledge of Italian and Japanese.

Tamara Maldonado

Business Manager

Tamara recently joined the EMD/AVaStar family in 2018. She is a seasoned business management professional whose expertise has contributed to the success of major companies in the Washington DC metropolitan area within the realms of global sales, project and account management, business networking, customer retention, and executive assistance. She stands in the forefront of start-up trends as a calculated risk-taker with deep industry knowledge. Tamara has championed various projects to different capacities in companies such as Xerox, Communications Supply Corporation, and GE Global eXchange Services, and has a recognized reputation for excellence in all she contributes to.   

Testimonials

  • For the past two decades, Electro-Media Design, Ltd. (EMD) has been our source for authoritative, unbiased design information for hospitality AV and acoustics. EMD's passion for excellence combined with their depth of experience with AV design, construction and operations benefits our Brands throughout the world. Confirmation of EMD's leadership in the industry is the International Association of Conference Centers (IACC) presentation of their highest education honor, the Pyramid Award, to EMD's President, Jeff Loether, for his promotion of design excellence through education

    Paul R. Sweeney, AIA, CS, CCS, LEED AP

    Director of Technical Services - Marriott International

  • Since the new Theater opened, our musicals have been standing room only. We are also experiencing wonderful turnout for our introduction of classical drama. It is truly a theater for the arts and not just an auditorium. Amongst schools, it is one of the finest acoustical spaces I have experienced. It is extraordinary for musicals. We recently performed Fiddler on the Roof and had five scenes out in the house. Student performers could face 360 degrees and still be understood. I have sat in all four corners of the Theater and can always hear clearly. Others have responded in the same positive way.

    Ms. Marylynne Boss, Associate Head of School

    The Academy of the Holy Cross (Kensington, MD)

  • Electro-Media Design, Ltd. hit a home run for Loews Hotels regarding our AudioVisual operations. Their efforts resulted in significant savings and increased revenues for our entire portfolio. They understand the AV business inside and out, and balanced the needs and interests of everyone involved. We highly recommend Electro-Media Design, Ltd. to anyone looking for improved service and profitability in their hotel's AV departments.

    Bruce Green

    Corporate Director of Purchasing - Loews Hotels

  • Jeff is the most knowledgeable and personable AudioVisual designer I have ever worked with and there have been a few. He literally wrote the book on effective audio systems for hospitality AV systems. He really knows how to 'rock the house'!

    Donald Noveau, AIA

    Director of Pre-Construction Services at Jonathan Nehmer+ Associates, Inc.

  • I have known Jeff for well over 15 years and during this time my respect for his professionalism and expertise in the field of meeting technology has continued to grow. As the President of a Global Organization, IACC, I have the opportunity to interact with specialists from around the world. In my opinion, Jeff is at the top of the pack and is my primary "go to" person for information and advice for the design and operation of exceptional meeting facilities. Aside from his expertise, Jeff is an engaged and generous contributor to the meetings industry. He gives freely of his time and is genuinely interested in improving the meetings industry. Of all his assets, I am most drawn into his passion. It is highly contagious!

    Neil Pompan

    President at Pompan Hospitality Group

  • People who have strong experience and intimate perspectives on multiple industries are rare indeed. Jeff Loether is one of those people. Part system designer, part product designer, part hospitality market expert, Jeff combines training, experience, creativity, heart, and street smarts relative to audio/video (AV) systems in public meeting and entertainment spaces. His unique--often uncanny--ability to size up a problem or design challenge makes him a "go to" person for the integrated AV systems industry.

    John Stiernberg

    Founder and Principal Consultant, Stiernberg Consulting